

Our Founder’s Journey
Our vision is simple: a Better Family Lifestyle. This journey began with our founder’s dream of becoming a professional football player. Growing up in a close-knit community, he felt the unwavering support of family and friends, a connection that shaped his values both on and off the field. When an injury cut his playing days short, that same encouragement inspired him to focus on creating healthier, happier lifestyles for families—because it’s Good For Every Body.
Driven by a deep purpose—For Our Loved Ones—he re-built Frisk to embody the teamwork and unity he valued on the field. Just as strong families and friendships are the essential for thriving communities, our products and initiatives helps families live NATURALLY TOGETHER, supporting well-being for all ages and stages.
With a commitment to sustainability and ethics, our mission is to create a positive impact that future generations can celebrate. At Frisk, we believe everyone is part of the family, and together, we’re shaping a healthier, happier future—one Better Family Lifestyle at a time.
Our Core Values
Frisk Family Pillars
At the heart of Frisk are two core values: family and giving back. These pillars shape everything we do, from the quality of our products to the family-centered values that guide our actions.
We’re dedicated to fostering meaningful connections—through how we work, care, and share with our community. Guided by five core values—honesty, integrity, authenticity, love, and care—these principles define who we are and inspire everything we do. By living these values each day, we strive to create a lasting positive impact, building stronger connections and brighter futures for every body.
Together, we can make a difference. Join us on this inspiring journey to build stronger families, healthier lifestyles, and a brighter future!

Naturally Together
There’s a saying: "It takes a village to raise a child," which resonates deeply in the world of sports. Regardless of background, ethnicity, religion, or social standing, there is a remarkable sense of unity and togetherness among athletes, coaches, managers, staff, and supporters. They become like family, working Naturally Together toward shared goals that are truly Good For Every Body.
This spirit of togetherness inspires everything we do. At Frisk, we aim to foster the same sense of community—where everyone belongs, collaborates, and thrives.

Good For Every Body
At the core of our mission is the belief that what we create should bring value to everyone—because a Better Family Lifestyle is good for every body. This principle shapes everything we do, from thoughtfully sourcing materials to designing products that promote well-being and inclusivity.
We believe a healthy lifestyle is a shared journey, one that connects families and communities. That’s why we create products designed not just for individual needs but for the collective good. By prioritizing quality, sustainability, and care, we aim to support everyone—enhancing health, fostering belonging, and uplifting local initiatives.
Together, we’re building a brighter future rooted in the spirit of family. A future where every body is valued, cared for, and invited to thrive—naturally, together.

For Your Loved Ones
The story we want to share is rooted in a a deep commitment to our brands, retail partners, and the projects we proudly support. Everything we do—from production to distribution and how we connect with you—is driven by care and purpose.
Our goal is to embrace everyone as part of a global family, united by the belief that a family supports all its members. At the core of our philosophy is the idea that what we create is Good For Every Body. This mision of inclusivity and community inspires us to build a positive future for generations to come.
For Our Loved Ones—this is why we’re so passionate about our mission and why we’re honored to share it with you!
Our Vision
Sure, we have high-quality products and strong brands, but honestly, that’s just the vehicle. What really drives us is the dream of giving back—empowering kids in local communities through sports and education while helping families everywhere create healthier and Better Family Lifestyle. That’s what it’s all about for us.
— Christian Davidsen, Founder
Our History

2014
A New Beginning in Norway
We launched our brand in Norway, expanding from our success in Europe. This marked the beginning of our journey to bring quality products to the Norwegian market and a commitment to making a positive impact in the community.

2015
Proudly Norwegian
We established fully Norwegian production origin, ensuring that our products are made with the highest quality and integrity. This commitment to local craftsmanship solidifies our connection to our roots.

2016
Expanding Horizons
Our initial sales to Asia marked an exciting milestone, introducing our products to a new market and earning recognition beyond our home region. Simultaneously, launching in pharmacies expanded our reach, allowing more consumers to experience our commitment to health and wellness

2018
Recognition and Growth
A significant moment came with a three-page feature in Dagens Næringsliv (DN), highlighting our growth, product quality, and expertise in the industry. This recognition underscored our dedication to delivering exceptional products and solidified our position as a trusted company in health and wellness.

2020
A New Era Begins
Christian joined us as the new owner, introducing innovative ideas and a forward-thinking strategy that redefined the brand’s direction. This pivotal change sparked exciting developments, emphasizing fresh opportunities and a renewed focus on community engagement.

2022
A Fresh Start
We planted our feet firmly and returned to the drawing board. We reimagined the brand, starting with a redesign to better reflect our vision and values. New products and product lines were developed to meet the evolving needs of modern families.This decisive move marked a turning point, turning bold ideas into action and laying a strong foundation for a more impactful future.

2023
A Vision for the Future
Building on our renewed strategy, we brought the brand to life with energy and excitement. Every element, from our products to our identity, was reimagined to connect deeply with families. This transformation not only laid the foundation for a vibrant and inspiring future but also set the stage for reaching families around the world, ensuring our vision extends far beyond borders

2024
Relaunching with a Bang
In June, we proudly relaunched with Norway’s largest online pharmacy, introducing our new family product lines to Norwegian families nationwide. This milestone made it easier than ever for families to access our products, reinforcing our commitment to supporting their health and well-being.